Designer | Illustrator | Photographer

About

methodical design, playful illustration,and thoughtful photography for people and brands since 2012
👩🏾‍🦱

hello!
i’m basma Abouelenein

(pronounced bess-MUH aboo-el-ayneen)
designer  |  illustrator  |  photographer

 

I’m a 2012 graduate of Moore College of Art and Design with a BFA in Graphic Design. As a designer, I’m a big lover of color, branding and identity, photography, illustration, and motion design. Besides what I do for a living, I also enjoy creating and crafting in the kitchen, going to my local sketch club every Wednesday night, enjoying the lively arts scene in Phoenixville, keeping up with the bees and butterflies in my garden (I’m a big anthophile), and contemplating my next hobby and/or hustle (my ideas lists are out of control).

I have over 13 years of professional experience as an advanced-level creative designer and art director with a deep understanding and hands on know-how in digital and print production as well as creative brand management. My industry experience primarily stretches across pharmaceutical advertising and telecommunications marketing as well as design for food service, home decor, and promotional wares. I have a highly diversified set of skills that lends itself to a variety of design needs and situations. I have all the traditional credentials of a graphic designer, the big brand thinking capabilities of an art director, the analytical and detail-oriented nature of a production artist, and the operations-driven independence, coordination, and communication skills of a project or production manager.

My top 5 professional qualities I’m most known for amongst colleagues, include my:
1. dependable work ethic and ability to navigate new things quickly
2. aptitude for quality control and brand adherence across every project I touch
3. love for the process and process-oriented tasks
4. excellent logistical problem-solving skills
5. drive to deliver the most creative, efficient, logical, and budget-friendly design solutions

My employment interest and experience fits under a variety of verticals: creative, production, operations, and project management; which has dubbed me a Jill of many trades. I’ve designed brand identities and packaging, created successful ad campaigns for retail spaces, built booth-scale experiences for conventions, built executive presentation decks for a variety of assemblies and engagements, launched and maintain creative asset DAMs, helped invent agency routing processes, drafted and implemented creative SOPs agency-wide, released and archived thousands of deliverables, and produced internal works for the agencies I’ve had the pleasure of working for. In a little over a decade, I have touched over 100 brands across more than 30 accounts. Beyond the deliverables, I also have trained, onboarded, and managed full-time hires, interns, and freelancers. I love connecting with my colleagues, helping resolve and remove roadblocks, and doing what I can to help empower others’ growth in their careers.

My career philosophies and values are very clear. I pride myself in being a positive team-player that teammates can depend on, want to work with everyday. Everyone should be treated equally with the same respect you’d expect for yourself, regardless of their title or position. I prioritize building lasting relationships with my colleagues, my clients, and leadership teams. Thoughtful, clean, and organized project delivery is important to me in everything I do. I believe strongly in a thorough process that is structured mindfully and accounts for special scenarios where bypasses and allowances may be needed. Process produces efficiency, encourages timeliness, keeps us and clients on budget, and ensures teams don’t burn out.

If you’ve made it this far and like what I’m all about, please don’t hesitate to click below to review my resume. Feel free to peruse the rest of my portfolio and sample works while you’re here.